I art directed and oversaw the whole digital out of home campaign for the new 2017 Nike Air Max for JD Sports. With a team of artworkers and designers, Splash was tasked to creatively adapt the movie and the assets created by Man vs Machine for a number of different formats and platforms.The campaign rolled out in the UK, Ireland, Belgium, Germany, France and the Netherlands.

We delivered the toolkit in a matter of a couple of weeks, mindful of every single location – in order to offer the best customer experience as well as the most effective brand execution.

We also created all the assets for the Spotify, Instagram and Facebook markets.