Star Player

Client: Heineken

Agency: AKQA

Role: Freelance Art Director


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Heineken StarPlayer was a first in social media multi-platform gaming as it transformed TV watching into a social interactive experience for football fans. The game taps into the competitive banter of the fans by creating a live, competitive, social TV game experience that can be played from home.

Fans watched the football on TV while playing StarPlayer in real-time on either computer or iPhone. To score points players anticipate events unfolding on the pitch live and make decisions on what will play out over the next few seconds. Will that free kick go in? Will that shot be saved? Will there be a goal in the next 30 seconds?

It was a beast of a project, made with blood sweat and tears and worth every drop for what we achieved, regardless of awards and recognition.

It won more awards then there are football fans.