Descended


Client: The Descended

Role: Creative/Art Director, DOP, Photographer, Video Editor

Toolset: Lightroom / Premiere / AfterEffects

London based fashion brand launching in 2019.

In March, I art directed – as well as shooting both the film and the photography – the first drop. Because of the dark nature of the brand, I came up with a moody and minimalistic story, taking care of the shots, the video and the editing – producing a 60″ brand film as well as 2 different 15″ teasers for social media, each one highlighting a different side of the collection: lightness and darkness.


60″ Film



15″ Teaser (Dark)



15″ Teaser (Light)


For the photography, I wanted to keep the same dark feeling, in contrast with bold, bright lights:

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