Client: The Descended
Role: Creative/Art Director, DOP, Photographer, Video Editor
Toolset: Lightroom / Premiere / AfterEffects
London based fashion brand launching in 2019.
In March, I art directed – as well as shooting both the film and the photography – the first drop. Because of the dark nature of the brand, I came up with a moody and minimalistic story, taking care of the shots, the video and the editing – producing a 60″ brand film as well as 2 different 15″ teasers for social media, each one highlighting a different side of the collection: lightness and darkness.
15″ Teaser (Dark)
15″ Teaser (Light)
For the photography, I wanted to keep the same dark feeling, in contrast with bold, bright lights: