Client: The Descended
Role: Creative/Art Director, DOP, Photographer, Video Editor
Toolset: Lightroom / Premiere / AfterEffects
London based fashion brand launching in 2019.
Early in March, I art directed – as well as shooting both the film and the photography – their first drop.
Because of the moody nature of the brand, I came up with an obscure narrative heavily relying on visual juxtapositions and scatty camera movements.
I produced a 60″ brand film as well as 2 different 15″ teasers for social media, each one highlighting a different side of the collection: light and darkness.
MUA: Sascha Rai
Hair: Pisky Hair
Pattern Cutting: Steph Greenwood