BT Performance Matters

Client: BT

Agency: Sapient Nitro

Role: Senior Art Director

Link to the films:
Reliable Streaming
Smooth Browsing
Responsive Gaming
Be Online at the same time


Set of educational cartoons I’ve been working while on the BT account.

Small core team, top people.
After quite a few late nights, I got to actually love these little dudes. My favourite is definitely the scruffy little dog. He’s the real star here.

Our primary objectives were:
Create 4 engaging educational films to promote BT “Performance Matters” range.
ake sure we communicate that performance matters when it comes to broadband.
Make sure our tone of voice and visual approach is credible yet fun, cute and engaging.