Guinness created their own fireworks, bringing a world to life in an epic ad which was part of the ‘Bring it to Life’ marketing campaign.
In a move away from the iconic ‘Good Things Come to Those Who Wait’, the ‘World’ ad sees a group of guys come together to bring a world to life in a creative parallel to the famous surge and settle motion of a pint of Guinness and the way it comes alive in front of your eyes when poured at home, or in a pub.
Guinness extended their ‘Bring It To Life’ campaign through the launch of a Bring It To Life partnership with Google Earth. Visitors can use customised Google Earth technology to create their own planet, then ‘Bring It To Life’ by selecting terrains and designs for the planets’ landscape. Facebook integration allows creations to be shared with Facebook friends and Facebook friends can be invited to co-create and participate in the development of Bring It To Life planets.
Prizes are unlocked as the game progresses and players can win crates of Guinness, with the ultimate winner getting a years supply.