50 Years of KFC


Client: KFC

Agency: BBH

Role: Digital Design Lead

Link to the video: Introduction by KSI

Features: The Drum

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KFC is marking 50 years since the Colonel landed in Great Britain with a series of campaigns toasting the brand’s half century in the UK.
A social media push #50YearsOfKFC will celebrate the tastes KFC is famous for – Original Recipe and Zinger – with two adverts leading the search for KFC’s number one fans.
#50YearsOfKFC entrants will be in with the chance on winning the chance to treat their loved ones to a KFC sharing meal each month for the next 50 years..

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RESULTS
• 23k+ fan entries
• 20M+ people reached
• Organic Twitter trend during the first 24h
• 17k+ new Facebook Fans
• 7k+ new Twitter Followers

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