HAT (History of Advertising Trust) asked Splash to Help them coming up with an idea, a visual identity and an art direction for their 40th anniversary event.

2016 is marking this landmark throughout the year to highlight the trust’s significant achievements alongside those of the advertising industry, its unique heritage and the people that have created it.

I came up with a neat, simple idea which instantly highlights the fast pace and forward thinking of the advertising industry, also extremely flexible in order to create personalised and tailored visual messaging for each featured professional.